The Pleasure of Drugs Essays - 1535 Words

The Pleasure of Drugs The Oxford Dictionary defines pleasure. It is a feeling of satisfaction or joy. It is enjoyment. It is a source of pleasure or gratification. It is formally a persons will or desire. Finally they define it as sensual gratification. Now if we put these all together in one sentence, pleasure is something that brings an overall feeling of satisfaction and gratification while fulfilling desires. If that doesn’t sound good, what does? We have already determined that people naturally are drawn to altered states of consciousness. Its a fact that we are drawn to that which feels altered. It starts at a young age and hypothetically we realize the world of drugs and their ability to enhance normality by†¦show more content†¦Drugs go hand in hand with this theory. Things that are pleasurable to people are held on to dearly. No one wants to miss something that feels good, or makes them feel better than just normal. If I could drink a glass of water and feel pleasurably numb and introspective, I would, instead of smoking pot. The only thing about that is, I can’t. So when I want to really relax, I do what I remember relaxes me, and that is marijuana. Its the same anywhere you go. Introspective people who want to be outgoing in social settings drink alcohol and call it â€Å"liquid courage†. They enjoy the feeling of being a little looser and able to talk to people that they might not have otherwise. I could go on for days about this, but it all would come back to the same thing. People naturally seek out that which makes them happy, and happiness is often confused with pleasure. There are those who still feel that drugs are causing the demise of our society and that if we could just get everyone off drugs then the world would be peaceful and happy. What they don’t understand is that the drug problem is social. It is easy to scapegoat drugs instead of looking at the internal workings of the actual problem. I found some interesting things on the Internet. In this quote a Reverend talks about Marijuana: â€Å"For some, drugs are simply easier to get than alcohol. (I (Rachel) and going to interject with this, when did alcohol stop being a drug?) Some attempt toShow MoreRelatedDrug Addiction: Pleasure or Pain? Essay1413 Words   |  6 PagesDrug addiction: pleasure or pain? Drug abuse can destroy an innocent life even before a person realizes it. It usually starts out as what is thought to be harmless experimentation or done just as recreational fun, but can become devastating or even life threatening. Even though many people feel they wont get addicted to drugs or that they wont cause any bodily damage after only a few times of use, they are still extremely harmful. Drugs can cause irreversible nerve damage to the brain and brainRead MoreThe Relationship Between Drug Abuse and Excessive Food Consumption1674 Words   |  7 Pagesdiscussed the relationship between drug addiction and excessive food consumption. In particular, we remarked that drugs of abuse hi jack the reward pa thway that evolved for hedonic food consumption. Drugs such as cocaine cause excess dopamine released in the Nucleus Accumbens, which results in a feeling of extreme pleasure. Over time, the pleasure derived from the drug decreases due to synaptic adjustment and the addict is in a state of anhedonia (lack of pleasure). Chronic drug use is motivated by a compulsiveRead Moreâ€Å"When Your Conscience Says Law Is Immoral, DonT Follow1038 Words   |  5 PagesStates. First made illegal in 1970 with the passing of the Controlled Substances Act, which declared it an addictive drug with no medical value, many are now fighting against this law, citing medicinal uses and an apparent lack of fierce addictiveness. Since 1996, 23 states have passed laws allowing for medicinal use of marijuana, with 8 going so far as to allow recreational use of the drug. Despite this, marijuana is still considered to be a Class 1 substance, and is illegal by federal law. The debatesRead MoreLegalizing Marijua na: Does Society Really Need Another Way to Get High?1563 Words   |  7 Pagesbe welcomed is another matter. In a recent essay for National Review, Richard Lowry raises the question of whether marijuana is truly harmful-and he concludes that it isnt, or at least that it is significantly less so than any number of other drugs that are currently legal. Marijuana, he argues, should be categorized somewhere between alcohol and tobacco on the one hand, and caffeine on the other. As evidence, he first points out that whereas alcohol and tobacco kill hundreds of thousandsRead MoreCritical Essay 11095 Words   |  5 Pagesback to as early as the 1920s, the use of drugs in several Western films and other forms of entertainment started to take flight. The portrayal of the drugs used were that of a positive light; being pleasurable, socially acceptable, and even appropriate to use for those that did not live a criminal lifestyle. It wasn’t until the 1960s in which the positive connotations with drugs became contradictory. This was a result of the implementation of stronger drug prohibition laws. Many of the positivelyRead MoreDrugs And Psychoactive Drugs925 Words   |  4 PagesPsychoactive drugs are chemicals that affect the nervous system. When a psychoactive drug is taken it can cause changes in mood, emotions, feelings and thoughts. These drugs can also change how a person perceives things and can alter the consciousness of that person (Plotnik Kouyoumdijian, 2014). Psychoactive drugs can be illicit or licit, illegal or legal. Both licit and illicit psychoactive drugs can cause affect a person. Some examples of licit psychoactive drugs are coffee, alcohol, and tobaccoRead MoreEssay about Drugs Affect on Brain947 Words   |  4 PagesAbstract Drugs some use them to escape pain, others use them for pleasure, and some use them to just fit in. Either way drugs are a harmful substance that may seriously affect the body. Drugs mess with the brain in ways that we couldn’t even imagine. From destroying brain cells that help with critical thinking to destroying cells that give us the ability to feel pleasure. Drugs take the place of our natural body functions of the body. They fool receptors of the body and make it to whereRead MoreAddiction Is The Most Common Addiction991 Words   |  4 Pagesaddiction to be a disease that stems from personal choice. Addiction is a chronic brain disease that causes habitual drug use ( Drug abuse, 2012). Over time the brain changes, and the person who is addicted loses control over themselves, resulting in excessive behaviors. Addiction is characterized by the, inability to consistently withdraw, impairment in behavioral control, craving for drugs or rewarding experiences, reduced recognition of significant problems with one’s behaviors and personal relationshipsRead MoreDrug Abuse Among Teens Essay1323 Words   |  6 Pagesthen cracked the egg into a frying pan and as the egg sizzled the voice was heard saying, This is your brain on drugs. The message was powerful while at the same time informative. Smoking not only affects a person physically, but mentally as well. However, most people do not know the severe mental damage smoking inflicts since the focus is primarily on the physical effects. Drug abuse is becoming a growing problem among teenagers. According to the National Center on Addiction and SubstanceRead MoreHappiness Is The Ultimate Goal Of Existence Is Happiness1485 Words   |  6 Pagesis always desirable in itself and never for the sake of something else (Nichomachean Ethics, 1097a30-34) and it must be attainable by man. In order to understand this road to happiness though, you must understand first that goods such as wealth, pleasure and honor are believed to make us happy. But they are not the ultimate ends; rather they are a means toward obtaining the end, while happiness is always an end in itself. Happiness is different than pleasurable sensations in that it can’t just disappear

Who Is The Caretaker Of The Group - 1390 Words

Ever since I was little, I was always considered the caretaker of the group. Whether it was making sure all of my friends had enough to eat at lunchtime or being the first person people come to when they had a problem they needed to solve. Growing up with a single mother, I had to learn quickly how to take care of myself and in turn, I became very good at taking care of others. When I was 12 years old my grandfather passed away, so my mother and I packed our bags and moved in with my grandmother to help take care of her. Living with my grandmother at such a young age was a very rewarding but difficult experience. Since my mother was always out working, I was the one who had to stay home after school with my grandmother and carry out the caretaking tasks. These tasks included bathing, cooking meals, cleaning the house, and many other things. This resulted in me not always being able to spend time with my friends when I wanted to, and I had to give up some of my extracurricular activit ies throughout high school. In high school I always thought that I wanted to become a special education teacher. My mother worked at a day service center for individuals with mild to severe developmental and intellectual disabilities, so I was always comfortable around people with unique abilities. Senior year however, my grandmother became even more sick and she was hospitalized with Pneumonia. She never fully recovered after her sickness, so she had to make many lifestyle changes and weShow MoreRelatedCase Analysis : Plainfield Healthcare Center Essay1455 Words   |  6 Pagescertified nurse name Brenda Chaney who works diligently every single day for her assigned patients. All nurse in the center have a duty to keep records of the patients’ conditions and any special request from them. In accordance with the Indiana state law where the nursing home has to accommodate any patient who had decided to live in the center with the right to choose their desire caretakers (p.35 5). Marjorie Latshaw, who was a white elderly woman patient who has lived for couple of months in theRead MoreMany Americans Prepare For Adulthood By Pursuing Careers,1550 Words   |  7 Pagesof the functions of this program is to provide information to caregivers about services that exist for the aging person, there is also a section of this program that has been implemented to help the caregiver take part in individual counseling or group trainings that will give the caregiver the tools he/she needs to properly take care of the aging adult. In addition, as mentioned previously many of the caregivers become overwhelmed and overworked and for that reason the program offers respite servicesRead MoreBenefits Of Medical For Nursing1445 Words   |  6 PagesNursing is a calling inside of the medicinal services division concentrated on the consideration of people, families, and groups so they may achieve, keep up, or recoup ideal wellbeing and personal satisfaction social insurance persona l satisfaction. Medical caretakers may be separated from other medicinal services suppliers by their nursing hypothesis way to deal with patient consideration, attendant instruction preparing, and extent of practice. Numerous medical attendants give care inside of theRead MoreTheme Of Isolation In The Caretaker By Ghilip Larkin1096 Words   |  5 PagesHarold Pinter and Philip Larkin present the theme of isolation in a variety of different ways throughout their works. In The Caretaker, Pinter explores the notion of isolation and how it impacts all three characters in a brutally raw way, exposing their vulnerabilities and exploring their most true identities in vastly different ways. Throughout Collected Poems, many of the works explore how the character in each poem escapes modern life by isolating themselves, both emotionally, such as in ‘TalkingRead More Caregivers Behavior Contributes to Offspring Behavior1143 Words   |  5 Pagesresearch has advanced to the point where predictions about serious criminal violence by men who have already committed one violent offense can be made with a considerable degree of accuracy (Rice, 414). This group, although a small proportion of the population, is a group whose violence is the focus of much societal concern. Research on the nature of psychotherapy is yielding new insights into a group of offenders who are highly prone to violence. There is every reason to believe that applying the resultsRead MoreThe Personality Disorder ( Ocd )1578 Words   |  7 Pagesknown personality disorders. (Borderline Emotionally). Many personality disorders are able to be treated though not cured entirely. Some common disorders, such as BPD, can be treated through multiple sessions of psychotherapy, which can consist of group, individual, and even family therapy sessions. The use of medications along with support from family members and friends can help lessen the symptoms of the personality disorder. There is even a possibility of hospitalization that may be able to helpRead MoreRegistered Nurse : A Leading Expert Economist1723 Words   |  7 Pagesis that the people are going to be able to talk to people without actually using their mouths to actually talk to them. They are building little machines that are able to decode brainwaves. Also, it is going to help sufferers with dementia. People who suffer with dementia and have problems with their neurotransmitters relaying thoughts into understandable speech or being able to hold thoughts enough to get them out verbally before they are forgotten will be able to see their innermost thoughts andRead MoreNursing Is A Profession That Will Never Quit Developing1490 Words   |  6 Pagessorts of medical caretakers, from surgical attendants to office medical caretakers. They all have diverse obligations. The biggest gathering of attendants is healing center medical caretakers. They are relegated to one office and work there, for instance, maternity, surgery, and pediatrics.Most opportunities are provided by traveling nurses to fulfill needs and high quality care. To be a fruitful Nurse, they should be empathetic, kind, tender, and minding. Who needs an attendant who has no sympathyRead MoreCultural Identity As A Female993 Words   |  4 Pagesthat women are caretakers and must be housewife material. As such, I have taken on multiple roles; I am my parents’ housekeeper, my grandparents’ chauffeur, and my cousins’ sitter. Consequently, this caretaker persona extends towards my social life. For example, I become a â€Å" mother hen† with my friends. In one particular case, my friend was drunk and incapable of taking care of herself at a party, so I looked after her until she was well enough to go home. As a woman, my caretaker persona has ledRead Moreaffects of child abuse and neglect1548 Words   |  7 Pages They do not know specifically what falls under the various categories’ of child abuse and neglect. Some people contend that child abuse encompasses anyone who physically or emotionally neglects a child. However , according to Reardon, child abuse and neglect is defined as â€Å"Any recent act or failure to act on the part of a parent or caretaker which results in death ,serious physical or emotional harm, sexual abuse ,exploitation or act or failure to act, which presents an imminent risk of serious

Negative Effect of Devolution Free Essays

Negative effects: The implementation of the local government in 1992 provided the impetus for local government units to assume greater roles and responsibilities in bringing about socio-economic development for their respective constituents. This is in view of the devolution in the provision of basic services such as health, social welfare, socialized housing, agricultural extension, tourism development, among others, from the national to local governments. The devolution of health services of the Department of Health (DOH) to the local government units was consonance with the national goals. We will write a custom essay sample on Negative Effect of Devolution or any similar topic only for you Order Now The national vision signals the initial step for local communities as well as an opportunity for local government units to manage their respective health services in the most effective and efficient manner. Considering these meritorious objectives to attain the national vision, the devolution process also posed problems for the DOH and the local government units, particularly on the inadequate financial resources to undertake vigorous health service delivery programs. In Cotabato City, the constraint of insufficient budgetary resources was only one of the problems faced by the local government in the provision of effective and efficient ranged from the geographic location of its barangays, economic status of its population, inadequate health manpower and facilities, and pre-LGC (Local Government Code) situation. The location of the barangays and economic status of the population. People of various ethnic origins (T’boili, B’laan, Tagabili, Ubo and Tasaday) coming from as far as Aparri to Tawi-tawi populate the city of Cotabato. Majority of its population is composed of the Maguindanaoan tribe and people from the Visayan regions. Cotabato, as a participant in the Integrated Community Health Services Project (ICHSP) was included in the Local Health Accounts pilot phase as one of six provinces where local financial data was collected. About 60 percent of the population is composed of marginal farmers and fisherfolks, seasonal job workers, unskilled labourer and jobless individuals. Those belonging to this group live within the poverty threshold level as they earn an average gross family income of php6,000 and below per month. The remaining 40 percent accounts for the middle and high-income groups. This implies that majority of the people living in Cotabato are poor and disadvantaged and, therefore, most wanting of health and other basic services from the government. Accessibility and Transportation Constraints. The city’s geographical feature makes delivery of health services a major challenge to the local government. Brooks. Rivulets and creeks of various sizes criss-cross and traverse the city in all directions. Eight barangays can only be reached by water transportation. Three other barangays are not easily accessible by public transportation. Before it’s special project on health and sanitation, the city has been providing health care at the Main Health Center and eleven satellite stations. However, people in remote areas cannot avail of these services because of transportation difficulties. Inadequate Financial and Budgetary Resources. The Office of Health Services (OHS) had very limited financial resources. Its regular budget was just ssufficient to cover personal services and maintenance and operating expenses. Inadequate Health Manpower and Facilities. Due to financial constraint the OHS could not put up additional health facilities and employ much needed additional health personnel. Prior to its special project on health and sanitation, the city has only 11 health stations regularly manned by midwives. In terms of manpower, the OHS had only 39 regular personnel. These consisted of 4 doctors, 6 nurses, 11 midwives, 1 dentist, 1 medical technologist, 8 sanitary inspectors and 8 non-technical and administrative personnel. Such health facilities and manpower have been inadequate to cover the entire household in the city Adverse Pre-implementation Health Station. Until 1993, major health statistics and conditions indicate the need to give more focus in the delivery of basic preventivehealth servies to the constituent of Cotabato City, particularly to the disadvantaged groups living in the remote barangays. Based on the National Statistics Coordination Boards (NSCB) data for 1990, the city’s infant mortality rate was 44. 0 per 1,000 live births while maternal mortality rate was 182. 8 per 100,000 livebirths. How to cite Negative Effect of Devolution, Papers

Strategies for National Australia Bank

Question: Discuss about the Strategies for National Australia Bank. Answer: Introduction: In the present competitive businesses environment, development of effective strategy is crucial for the organizations to gain competitive advantage in the market. However, effective development of strategies depends on several factors including mission, vision and social responsibility of the organizations. Furthermore, organizations also have to focus on the internal and external environmental factors to implement strategies that can provide maximum benefits for the organizations. In this report, the focus will be on the National Australia Bank (NAB). The organization is founded in the year of 1982. Presently, NAB is regarded as one of the top four financial institutions in Australia. In fact, it is placed in the 21st position evaluated by market capitalization. On the other hand, NAB is ranked at the 41th place in terms of total asset in a financial institution (Nab.com.au 2016). Thus, it highlighted the fact that NAB has able to implement effective strategies in order to gain comp etitive advantage in the market. The organization has able to maintain a constant growth rate with utilizing innovative and unique strategies. However, few strategies of the organization have also faced lot of criticism. Therefore, the report will consciously try to include all the positive and negative aspects of the implemented strategies by NAB. Implemented strategies by NAB: Mission statement of National Australia Bank highlights that the organization is focused towards providing selected financial and core banking services efficiently. Therefore, NAB has always focuses on providing the best professional services to all its customers in order to gain competitive advantage in the market. Furthermore, NAB has also tried to make a conscious effort in order to enhance the trust level of the customers so that they can able to take financial help from the organization without any hesitation. At the initial stage, NAB has tried to implement aggressive marketing strategy. NAB has acquired Northern Banks and Clydesdale bank in order to increase its penetration power in the market. In Australia, NAB provides several financial services including personal banking, business banking, MLC and NAB private wealth. NABs business strategies include programs that have the potential to support a more financially and socially inclusive society (Beecham and Chowdhury, 2012). F urthermore, NAB wisely manages its environmental footprints so that customers can easily manage their environmental risks for financial products and services. NABs business strategy also focuses on the effective utilization of stakeholder engagement process in order to mitigate any social, environmental and governance issues. Organizations vision highlights the significance of maintaining proper relationship with all the stakeholders. Therefore, NABs business strategies include informal and formal engagement activities with all the stakeholders so that it can able to identify issues and also priorities them accordingly (Chowdhury 2012). In order to enhance the businesses of the organization, NAB has tried introduced internet based direct banking services. In fact, NAB has introduced a completely new branch of the organization namely UBank. The companys business strategy includes development of clear objectives so that it can able to manage policies and procedures effectively. NAB st rategy also includes development of effective communication process so that it can able to maintain effective customer relationship management process. Prime two criticisms faced by NAB: As mentioned earlier, NAB has focused in utilizing aggressive marketing strategies at the initial stage. Therefore, NAB has utilized overseas acquisition strategy in order to increase its growth in the market. For that reason, NAB has acquires many foreign financial institutions. However, several studies have highlighted that overseas acquisition provides very few opportunities for the organization to evaluate corporate strategy for a long period of time. As per the article by Shamsuddin and Xiang (2012), the study of strategy generally focuses on the successful organizations and trying to evaluate the reasons for its success. Now, NABs strategy of acquiring overseas financial institutions has also created several controversies. For instance, it has been identified that Irish subsidiary of NAB had engaged in tax evasion schemes and overcharging from its customers. Therefore, investigation has mentioned that tax evasion and overcharging from the customer has breached the trust level. Furthermore, NAB had around $460 million write down value from its rights regarding capitalized mortgage services. NAB also has faced huge amount of criticism, as it has failed to maintain Australian Financial Standards. Australian Prudential Regulatory Authority (APRA) also has expressed its concern over many financial statements of the organization (www.abc.net.au 2016). NAB also was alleged because of irregularities in the foreign currency training operation. Therefore, it has created negative impact on the foreign investment procedures. NAB had a loss of $270 million revenue in the month of January (Sussangkarn, 2012). Furthermore, NAB was accused by APRA for not implementing effective decisions regarding risk management procedures standards. On the other hand, Central Bank of China has utilized the plan of tightening the credit by enhancing the reserve requirements for the economys financial structure, performance level of NAB has decreased to a lower level. Thus, it can be ide ntified that the prime reason for the criticism is the decreasing performance level of the National Australia Bank. Environmental analysis: As per the article by Kaal and Painter (2011), it is necessary for the organizations to analyze all the external and internal market factors at the time of developing business decision strategy. Internal and external factors help organization to identify the potentiality of the market that can be helpful for the sustainability of the business. Furthermore, in order to fulfill the needs of the customers, it is necessary for the organization to understand the environmental condition of the market more effectively. PESTEL analysis can help organization to understand the situation of the market in a much more effective way. The PESTEL analysis is discussed as follows: PESTEL analysis: Political factor: Several rules and regulations have been imposed on the banking industry of Australia that is creating adverse impact on the financial management process. It can be assessed that high rate of interest is creating adverse impact on the capital investment. As mentioned by Voanews.com (2016) high rate of interest has created huge amount of challenges for the major financial institution like National Australia Bank, Commonwealth bank and Westpac. It has to be noted that NAB has created business partnership with other financial institutions to enhance the revenue level. However, complex political rules and regulations are creating problem for the financial institutions to increase its revenue level (International Monetary Fund 2012). Thus, political rules and regulations are creating adverse impact on the strategies implemented by the financial institutions in Australia. Economic factor: Increasing competition in the financial market of Australia has reduced the funding cost to large extent. As a result, banking organizations started to develop capital by enhancing its target. Worthington and Devlin (2013) highlighted Liquidity Coverage Ratio as one of the major changes in the financial market. Liquidity Coverage Ratio has reinforced all the banks in Australia to handle probable risks linked with the financial banking processes. As a result, it has increased the risk level for the banks in Australia, which influenced to develop hazardous situation for major financial institutions (Polsiri and Jiraporn 2012). Therefore, banks will have to increase the strength of pricing system, which will increase the probability of risks among the lenders. Social factor: NAB has always made a conscious effort maintain all the corporate social responsibilities of the company effectively. NAB has been advertising the personal banking system for making financial transaction process simpler for the customers. Furthermore, NAB is focusing on the customer needs in order to reduce possibility of any social problem. Technological factor: NAB focuses towards utilizing stable, simpler and agile technologies for providing effective customer support services (Latimer 2012). Furthermore, NAB also focuses towards effective utilization of technologies to attract more people to avail the services of the bank (www.morningstar.com.au 2016). NAB also has utilized modern technology for providing instant banking system for the customers. Ecology factor: NAB has also taken several initiatives and programs to create positive impact on the maintenance of ecology. For instance, NAB has developed several programs to provide health safety and education opportunity for people in Australia (Podolski 2012). Furthermore, Nab help customers to understand the risk associated with environment in order to reduce negative impact on the environment. Legal factor: As per the article by Frie (2013), every financial institution has to go through several rules and regulations in order to conduct its businesses properly. Therefore, NAB has always focuses on the maintenance of all the rules and regulations implemented by government in order to conduct risk management, financial planning and payment transaction process effectively. SWOT analysis: As per the article by Deng and Liu (2014), SWOT analysis is extremely helpful for the organizations to analyze internal strengths and weakness effectively. Furthermore, it also helps organizations to identify possible threats and opportunities. The SWOT analysis for NAB is as follows: Strengths: Strong brand image helps to attract people from all across the Australia to avail effective financial services Effective diversification of products and services is the prime strength of NAB to ensure success of the business The organization has able to maintain consistent interest income and revenue level for a long period of time NAB is regarded as one of the prime financial institution in Australia in terms of total amount of assets Weaknesses: Decreasing revenue level of NAB has created major adverse impact on the growth rate of the organization Lack of global acclaim is one of the prime weaknesses of the organization Opportunities: NAB can focus on the financial market outside the Australia, as it can improve the revenue level of the organization to another level. Acquisition and joint venture technique can still help NAB to attract people to avail financial services of the organization NAB can also focus more on the asset management sector to increase its business opportunity in the market Threats: Increasing competition in the Australian market has emerged as a major threat for NAB Financial crisis is another factor that can major adverse impact on the revenue level of NAB Repetitive changes in the rules and regulations implemented by Australian government Organizational culture and leadership style of NAB: As per the article by Latimer (2012), organizational culture and leadership style plays significant role in the organizational success. Therefore, NAB also has tried to implement effective leadership style to manage its business processes effectively. However, the organization has faced foreign currency fraud that highlighted serious cultural and leadership issue. Previously the company has able to grow in the stable Australian economic environment. However, the foreign currency fraud has induced the organization to implement changes in its leadership structure. During the economic unstable situation, NAB has reduced its workforce by up to 11% in order to minimize the cost of the organization (Daly and Gebremedhin 2015). Furthermore, NAB has also considered utilization of outsource technique to fulfill all its requirements in the operational process. NAB also had utilized reform strategy for the refurbishmentof all its branches (Watson and Wickramanayake 2012). However, the managemen t of NAB always tries to provide the best experiences to the customers at the time of availing financial services of the organization. Therefore, NAB has tried to develop organizational culture in such a way so that it can able to identify customers needs effectively. This has helped NAB to emerge as one of the prime financial institution in Australia. Recommendation: The above information highlighted the fact that NAB needs many improvements in their business activities. Firstly, NAB will have to focus on its procedure of resource allocation in order to improve its operational processes. Therefore, NAB also will have to provide proper training and development opportunities for all its employees. It will help organization to enhance the effectiveness of the operational process. For that reason, Nab can also consider expert help in order to improve the business structure for the betterment of the organization. NAB also have to focus on the development of strategy in order to stop continues fall in the revenue level. NAB can utilize merger and acquisition strategy to divide the responsibilities of the organization. Furthermore, merger and acquisition also help Nab to allocate all its resources in an appropriate way. Conclusion: The above analysis has been describing the strategies that National Australia Bank has implemented in order to gain competitive advantage in the market. It highlighted that NABs prime focus is to provide effective customer service to attract more people to avail financial services of the organization. However, the report also has highlighted that NAB has faced lot of criticism for continues fall in the revenue level. Thus, it highlighted the fact that NAB has to focus on several factors in order to improve its position in the market. References: Beecham, S. and Chowdhury, R., 2012. Effects of changing rainfall patterns on WSUD in Australia.Proceedings of the Institution of Civil Engineers - Water Management, 165(5), pp.285-298. Chowdhury, K., 2012. Modelling the dynamics, structural breaks and the determinants of the real exchange rate of Australia.Journal of International Financial Markets, Institutions and Money, 22(2), pp.343-358. Daly, A. and Gebremedhin, T., 2015. Can An Indigenous Employment Program Work? A Case Study of National Australia Bank.Economic Papers: A journal of applied economics and policy, 34(3), pp.128-138. Deng, X. and Liu, L., 2014. The Bank Lending Channel: Evidence from Australia.AABFJ, 8(2), pp.71-87. Frie, E., 2013. Destination Australia: migration to Australia since 1901.National Identities, 15(4), pp.428-430. International Monetary Fund, 2012. Australia: Financial Safety Net and Crisis Management FrameworkTechnical Note.IMF Staff Country Reports, 12(310), p.1. Kaal, W. and Painter, R., 2011. The Aftermath of Morrison v. National Australia Bank and Elliott Associates v. Porsche.European Company and Financial Law Review, 8(1). Latimer, P., 2012. Australia Financial sector reform legislation.ac, 1999(13). Latimer, P., 2012. Australia Financial sector reform legislation.ac, 1999(13). Nab.com.au, 2016. [online] Available at: https://www.nab.com.au/content/dam/nabrwd/legacy/business/calculators-and-tools/business-tools/documents/swotanalysistemplate.pdf [Accessed 3 Sep. 2016]. Nab.com.tr, 2016. Nab Holding - Vision and Mission. [online] Nab.com.tr. Available at: https://www.nab.com.tr/en/VisionandMission.aspx [Accessed 2 Sep. 2016]. Podolski, E., 2012. Regulating Synthetic Securitisation Following the Global Financial Crisis.Australian Economic Review, 45(1), pp.14-28. Polsiri, P. and Jiraporn, P., 2012. Political connections, ownership structure, and financial institution failure.Journal of Multinational Financial Management, 22(1-2), pp.39-53. Shamsuddin, A. and Xiang, D., 2012. Does bank efficiency matter? Market value relevance of bank efficiency in Australia.Applied Economics, 44(27), pp.3563-3572. Sussangkarn, C., 2012. Institution Building for Macroeconomic and Financial Cooperation in East Asia.The International Economy, 2011(15), pp.17-30. Voanews.com, 2016. National Australia Bank Comes Under Heavy Criticism. [online] VOA. Available at: https://www.voanews.com/a/a-13-a-2004-03-29-4-national-67492022/282207.html [Accessed 2 Sep. 2016]. Watson, J. and Wickramanayake, J., 2012. The relationship between aggregate managed fund flows and share market returns in Australia.Journal of International Financial Markets, Institutions and Money, 22(3), pp.451-472. Worthington, S. and Devlin, J., 2013. Fairness and financial services in Australia and the United Kingdom.Intl Jnl of Bank Marketing, 31(4), pp.289-304. www.abc.net.au, 2016.NAB posts $1.74b half-year loss on Clydesdale sale. [online] ABC News. Available at: https://www.abc.net.au/news/2016-05-05/national-australia-bank-posts-loss-on-clydesdale-sale/7385766 [Accessed 4 Sep. 2016]. www.morningstar.com.au, 2016.National Australia Bank Limited - Quote and News. [online] Morningstar.com.au. Available at: https://www.morningstar.com.au/Stocks/NewsAndQuotes/NAB [Accessed 4 Sep. 2016].